Wud Records: online marketing advice and strategy guide

Posted by Wudmaster on 09/04/17

Here at Wud Records we don’t normally go in for offering marketing advice, especially unrequested marketing advice. We tend to feel that other people who find us are likely to be grown-ups who know what they are about, and if there is something they want to understand a bit better, the chances are likely that somebody on the internet has already explained it better than we ever could.

However, we’ve decided to make an exception. There’s a story behind this as well, so if you’re sitting comfortably…

During a recent team discussion, we were reminded of something. At the very beginning of the ‘new’ Wud Records website in 2008, it was something we hoped to achieve one day. What we hoped for was somebody to listen to one of our tracks every hour. We have been exceeding this for quite some time now. On average, between four and five people listen every hour, 24 hours/day, 365 days/year. This figure is growing all the time. It’s simply amazing.

Several months ago, we began to use a brand new marketing strategy to try to increase our fanbase on SoundCloud and our followers on Twitter in a wholesome, organic way, one which didn’t involve paid services that would result in useless phoney likes and follows.

This led to the creation of our Discoveries playlists, which are compilations of the favourite music our team agree on from everything that we hear at SoundCloud during any given month. Some of those wonderful acts that we’ve discovered are barely being heard at all, which seems a terrible shame considering what fabulous music they are involved in creating.

Some of the ones who we have given free publicity and shoutouts to have asked us how they might reach more supporters and new fans. After typing our strategy a few times in emails and private messages, we decided to put the little knowledge we have and tips that seem to have worked for us into one page at our website so everyone can see it if they want to.

Some marketing companies will charge you a fortune for this very same information. It’s no secret, and the more people use this method, the better for everyone.

If you would like to read our ‘How-To’ marketing advice guide, “Be Discovered on Social Media Platforms!”, please click here.

Good luck!

The Bastard Sons of Dennis: Horsemon

Posted by Wudmaster on 08/04/17

Horsemon is the name of a brand new track added to the album Cherry Smoke Empire by The Bastard Sons of Dennis. It is quite unlike any of the other tracks on the album in that it is an electronic dance music piece. In a sense it is not particularly new either, as it is the earliest recording of The Bastard Sons of Dennis. Horsemon dates right back to the summer of 1992!

Because Horsemon is so different to the rest of the Cherry Smoke Empire album, it is in a sense a bonus track and has been placed as the penultimate offering. The final track on the album, the epilogue to The Furniture, is most definitely in the style of a bonus track.

Horsemon is a highly unusual piece of EDM in that it is completely improvised. It was recorded in the old Silent Running Studios. Q.Wim played around on Nicodemus and Yuri operated the machines.

The whole thing was a simple loop on the Atari 1040. The Yamaha TG33 is panned centre to right and the Kawai K4r is panned centre to left. The E-mu Pro-Cussion is panned wide left to right and the Akai S900 plays the bassline straight down the middle. As the piece develops, you can hear new parts being added to the sequencer. The rather blorty keyboard theme on the TG33 was recorded into the sequencer, quantised and left be, without the wrong notes being removed.

Despite this piece being rather messy, we felt that it had enough artistic merit to be included on the Cherry Smoke Empire album as a bonus track. Some of the musical ideas and the main guitar theme that Q.Wim plays are fantastic. The sound isn’t as great as it might be, but if you consider it was salvaged from a 25-year-old cassette, it’s not so bad.

There is something of a tale behind this curiously-named piece. We always thought the name sounded like a Jamaican word, meaning ‘postman’. However, when Q.Wim and Yuri were searching for a name to call themselves (a perennial dilemma for most bands), they started out by putting together their two Chinese astrological signs, a horse and a monkey. This was the name that appeared on the posters of their first live performances and pre-dates the entire notion of Dennis. When saving the file on the old studio Atari, the filename would only permit up to eight characters. And so it was that ‘HorseMonkey’ became truncated to ‘Horsemon’, and that was the name that always stuck.

If you would like to listen to Horsemon from the Cherry Smoke Empire album among the pages for The Bastard Sons of Dennis here at the Wud Records website, please click here.

If you prefer to listen to Horsemon at Bandcamp, where you can also download it for free or for whatever value you choose, please click here instead.

Wud Records: March 2017 musical discoveries

Posted by Wudmaster on 02/04/17

A brand new playlist of all the favourite musical discoveries of the Wud Records team has been published at SoundCloud. All of the artists on it are independent and not associated with ourselves in any way. We simply accumulated songs that we all liked during March into one agreed playlist and published it at the end of the month.

Tracks have been arranged according to the number of plays at the time of publishing, starting with the fewest. Tracks that are early in playlists tend to receive more plays than later tracks, and we feel that the ones with fewer plays need the best chance of exposure.

If you are one of the bands from which we recently liked, shared or tweeted a track at SoundCloud, there is a chance that one of your tracks might be on this new playlist!

Are you a member of SoundCloud? We always follow back if you have your own tracks and we always listen eventually, even if it takes a few weeks. So if you would like the opportunity of a bit of free publicity you could follow Wud Records on SoundCloud. It’s even free to join!

We hope that some more people will find and listen to the wonderful songs on this new playlist of musical discoveries. Each one has something that we felt was special or interesting in some way. Because we enjoyed them so much, we feel that it would be great if the artists in question could have a bit more exposure for their fabulous works. So please listen, enjoy, share and check out some of these wonderful bands. In many cases it was a tough job to choose just one track.

The playlist is very eclectic, so there is probably something on there to suit every taste. If the track you are listening to isn’t quite doing it for you, skip to the next one and perhaps that will please your ears more. Sometimes similar tracks end up next to each other, and sometimes extremely different tracks do, so we recommend you just try it for yourself.

If you find some new favourites on there, why not shout about them on social media? We are sure the artistes responsible for creating the music will welcome such word-of-mouth exposure.

If you would like to listen to this special new playlist of March 2017 Musical Discoveries over at SoundCloud, please click here.

Wud Records: March 2017 top ten tracks published at SoundCloud

Posted by Wudmaster on 01/04/17

The top ten tracks for March 2017 from Wud Records have been published in a new playlist at SoundCloud. Tracks have been arranged from one to ten according to their popularity and take into account plays, likes, downloads and reposts at SoundCloud and Bandcamp.

Tracks that are only published at Bandcamp will be omitted from the SoundCloud playlist. Archive tracks will also be ignored. Only you, the listener, can influence our April 2017 playlist, so if there is a track you particularly like, keep playing it!

We’d like to thank everybody who helped to make March 2017 a massively record-breaking month for us by listening, commenting and reposting our bands’ tracks. We are truly amazed at what a fantastic month we’ve just had, smashing the previous record set in July 2016 by over 43%!

Congratulations to Dark Company who have dominated this month’s chart by having the top three tracks. Their song Killer was our new number one. It is the first time that Killer has been a number one track for us. It replaces Medicines, which drops to number three, just below Last Train to Heaven, the closing track on the band’s 1993 Rage in Heaven album.

Also appearing in this month’s chart are Flicker, The Subterraineans, Wud and Rough Terrain. Well done to all!

At Bandcamp we enjoyed an exceptionally busy month. Our newest release, Ten Years Later by The Bastard Sons of Dennis had the most individual track downloads, but was not played the most. Wanted to Be a Singer from Pok‘s Anthology album held its position as our most played Bandcamp track in March 2017. Cherry Smoke Empire by The Bastard Sons of Dennis was also the most downloaded album in March. Big thanks to everyone who supported us by downloading our music. :)

If you would like to go to SoundCloud to hear the top ten songs from Wud Records in March 2017, as played, downloaded, liked and reposted by listeners, please click here.

If you prefer to listen here at Wud Records, you will find that it is our new default music player and you will find it on all non band-specific pages at our site, such as our News service or our homepage.

Wud Records: Twitter vs. Facebook – an experiment

Posted by Wudmaster on 25/03/17

A few years ago, Wud Records started a Facebook page. It grew for a time, and as so many people are on FB, we had a reasonable response rate from it.

We paid FB for some advertising and the page died. Completely. Why? Watch this video by Veritaseum.

We abandoned our FB page and ignored it for three or four years. Last week we decided to see whether anything had changed.

We set up a simple link so that anything we posted at Twitter would be reposted at FB. After exactly one week of making the same posts on Twitter and FB, we have some seven-day accumulated results for you. Here they are.

Total posts = 258.

Followers: 832
Page views: 6
Page likes: -2
Reach: 153
Engagements: 27

Followers: 3947
Impressions: 48.6 K (approx 6200/day)
Engagement rate: 2.3%
Link clicks: 20
Retweets: 284
Likes: 545
Replies: 31

The results clearly show that our FB followers have very little chance of ever seeing anything we post unless they actively search for it, with only 153 total views from the 258 posts that were made to a potential audience of 832.

On the other hand, the results demonstrate that there is a very good chance to be viewed by your Twitter followers. On Twitter, those same 258 posts were seen by over 48000 pairs of eyes, based on an increasing followership of around 3900.

Follower numbers were correct at the end of the week. As FB began on 834 followers, we actually lost two followers overall. Probably because we posted something for once! During the same period we had a net gain of 51 Twitter followers, the results at the end of Day 1 claiming a followership of 3896.

Isn’t it remarkable how much better Twitter performs? The results speak for themselves. In fact, they bellow!

Are you on Twitter yet? If so, you can follow us by clicking here. If not, it’s free to join. :)

We shall disable the link between our Twitter feed and our useless FB page again once this has been posted.

In other news, we published an old Wud Records SoundCloud chart, from April 2016. If you would like to check it out, please click here!

Dark Company: Can of Worms information upgrade at Explicit Music

Posted by Wudmaster on 19/03/17

All of the information regarding the Can of Worms album by Dark Company has had something of an upgrade at Explicit Music. We even added a bit more copy to the Can of Worms page here at Wud Records. As far as we can tell, all of the lyrics are correct having been carefully proofread. Not only that, all of the other information, such as authors, publishers, performers and the extensive ‘Fun Facts’ sections have been checked, added to, corrected and given the full works.

Can of Worms is a curious album as it is one that the band Dark Company were never too keen on in terms of the actual songs. Most of them were originally put together during the first two incarnations of Dark Company. They then tended to be put on hold in favour of the songs that appear on Signmaker, Rage in Heaven, Alien Heat and Ghost of the Art.

Here at Wud Records we had heard demos and early versions of all of these tracks and liked them very much. We decided that we simply had to pull rank on this occasion. We persuaded Dark Company to make the songs real and put them all together, into one collection. It was not the easiest of diplomatic missions, but as you can hear, it worked. :)

The tracks are far from finished, but it’s great to be able to hear the makings of a fabulous album, as we knew it would be. Even the band themselves have come round, and they like this one a whole lot by now. Even Pete, who was the most skeptical, agreed in the end that it had been well worth it, and some of the tracks on it were genuine favourites of his.

We shall be improving the audio on Can of Worms considerably, by dispensing with the guide tracks and recording actual parts, as well as mixing and mastering the album. This will take place in a few months once the Alien Heat album has been completed and released, depending largely on what’s going to happen to our team post-Brexit. Any news of such developments will be posted in our News service and on Twitter, so be sure to follow us there.

Now you too can enjoy listening to these wonderful unfinished tracks here at Wud Records whilst reading their lyrics, backstories and so on, over at Explicit Music in the small lightbox windows that open up, by clicking here!

If you prefer to listen to the Can of Worms album by Dark Company over at SoundCloud instead, please click here.

If you would simply like to read the various details at Explicit Music and open the songs individually from that site, please click here.

Do you dare to open… the Can of Worms? :-p

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